New X-Prize Announced: Lunar Rovers, anyone?

Cosmic Log : Google funds $30 million moon prize
The Google Lunar X Prize, announced today by the search-engine giant and the X Prize Foundation at the Wired NextFest in Los Angeles, ranks among the richest contests ever offered for technological innovation. It follows up on the $10 million Ansari X Prize for manned spaceflight, which was won nearly three years ago by the SpaceShipOne rocket plane.